About
About
Awai Shop
From local to global
Connecting things, people and events
Awai Shoten is a small shop that originated in Tokushima Prefecture.
We help local businesses and customers build long-lasting, deep relationships. Our mission is to deliver products that are filled with the business's passion to customers in a sincere manner, and to contribute to the development of the local community.
The company name "Awai," which expresses the space between people, was chosen to express this sentiment.
Through the products, customers will want to meet the makers.
It will create an interest and familiarity with the area and make you want to visit.
So that you can feel that way,
We will carefully convey the background, culture, and stories behind the products.
We will be sincere with everyone we meet,
It is important to us to be trusted by everyone involved with our products.
Just try to work as hard as you can without slacking off.
We will continue to do the obvious things in an honest and straightforward manner.
Our Vision
The future envisioned by Awai Shoten
From the products you have in hand,
I am interested in the place where I was born, its history, culture, and technology.
I hope this will encourage people to think about the creators.
How wonderful that would be.
If you come across such a product,
You'll want to visit the place to meet the maker.
If the makers could directly interact with the customers,
You will feel a greater sense of accomplishment, confidence, and joy.
From the countless products that fill our daily lives,
Connecting with creators through interest and empathy
Choosing products from "Awai Shoten"
I'm sure it will be a rich life.