A gift filled with kind feelings

The person who always cares

The person who always watches over me

That person who does a lot of good things for me

Why not express your gratitude to the important people who have taken care of you on a daily basis?

Ochugen is given during the summer, from early July to early August.
It is a gift given to those who have taken care of us on a daily basis, to express gratitude and to wish them good health.

This historic custom that has been built up by our predecessors,
I feel like it's slowly becoming obsolete these days.

However, at any time,
My gratitude remains unchanged.

Now that human connections are becoming weaker,
To convey the good things of the past to the younger generation,
Isn't it important to pass on the baton and connect the dots?


The makers of Awai Shoten's products are all very gentle and kindhearted people.
This naturally conveys a sense of gentleness to the product.

Why not give such a warm gift to someone you care about?

Delivered by Awai Shoten

Gift set for midyear

Delivery date and time

If you have a preferred delivery date,
Please contact us by email after placing your order.

pickup

A set of miso from a long-established store

A tasting set of popular products from the long-established miso brewery Inoue Miso Soy Sauce and Shimaya Miso. It is filled with additive-free miso that pursues health and deliciousness, and side dish miso that will add color to your luxurious dinner table.

Click here for the product page

pickup

A gift of freshly picked fruit from deep in the mountains

An assortment of fruits, mainly citrus fruits, perfect for the hot summer. Iyokan and lemon cordials made with natural ingredients. Three kinds of jams processed from freshly picked fruits. All of them use plenty of fresh ingredients from the mountains of Shikoku.

Click here for the product page