Last year, we exhibited at events and collaborated with various companies, which gave us more opportunities to sell our products outside the prefecture.
In such cases, there are cases where a product that has set out on a journey to be picked up by a customer ends up returning to that customer's hands.

Some of them have scratches on the labels, stains or wrinkles on the bags, or are close to their expiration date, but the contents are still of equal quality.
For Awai Shoten, which values its connections with businesses and producers, disposing of products simply because they have changed in appearance is an extremely painful and intolerable act.

Therefore, we have launched the "Awai Ethical Project" to offer these valuable products at reasonable prices to customers who understand and accept their condition.

To distinguish these products from regular products, they will have a "♥" symbol at the beginning of their name and will be available in limited quantities.

We welcome participation from those who have purchased Awai's products in the past and those who are using them for the first time.