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Freshly picked seasonal vegetables

Fresh agricultural products grown in the natural environment of Shikoku

Tokushima, Shikoku, is a land of abundant blessings, surrounded by the natural beauty of the sea, mountains, and rivers.

The environment, including pure water, the large temperature difference between day and night, and fertile soil, brings out the powerful flavor and aroma of vegetables and fruits.

The crops grown here are full of freshness and individuality, reflecting the changing seasons.

Enjoy the seasonal flavors that can only be created in a land that is in harmony with nature.

At Awai Shoten, we deliver seasonal local agricultural products along with the thoughts of the producers we meet in Tokushima.

These "ordinary amazing vegetables" have been carefully grown, bringing to mind the scenery of the fields and the smell of the soil.

Packed with seasonal delights such as sudachi citrus, kiwi fruit, yuzu, and rice from terraced fields, we continue to ship our products nationwide.

Vegetables of the month

¥1,050
¥1,050
¥880