Fermented food from Tokushima that permeates your body
Taking the time and effort to bring out the power of nature
Here we have:
Authentic deliciousness created by fermentation in Tokushima
Fermentation has supported the lives of Japanese people since ancient times
The work of invisible microorganisms brings out the flavor of the ingredients,
It is gentle on the body and develops a deep flavor.
Awai Shoten is rooted in the Tokushima climate,
We offer a carefully selected selection of fermented foods made by makers who continue to use traditional methods.
Make sure to include the healthy power of fermentation in your daily meals.
Inoue Miso Soy Sauce
"The pinnacle of natural fermentation" spanning 150 years
Inoue Miso Soy Sauce is a long-established miso brewery with a history of 150 years, founded in Naruto City, Tokushima Prefecture in 1875. Since its founding, the brewery has continued to make miso by hand, unchanged, and its original natural miso, brewed in cedar barrels, is still loved by many people as an excellent product that enhances the flavor of Japanese cuisine.
Inoue Miso Soy Sauce's miso is handmade and cannot be mass-produced. That's why we want you to cherish it. The product's ingredients are listed as just three: rice, soybeans, and salt. This means you can rest assured that it is safe to eat.
This traditional method of making the dish has attracted attention as a rare technique even in Japan, and is gaining support from three-star chefs, famous domestic restaurants, the French Embassy, and other renowned restaurants around the world.
Product List
Hama Soy Sauce Brewery
"Long-aged soy sauce" used by three-star chefs
Hama Soy Sauce Brewery is a long-established soy sauce brewery founded in Komatsushima City, Tokushima Prefecture in 1897. Since its founding, the brewery has maintained traditional brewing methods using long-term aging in cedar barrels, and is committed to making soy sauce that makes the most of the ingredients and the power of nature.
The only ingredients are soybeans, wheat, and salt. All are domestically produced, and we carefully select pesticide-free soybeans and wheat and rice from Tokushima. We do not use any additives and make soy sauce that values the original flavor of the ingredients.
Hama Shoyu products are favored by many chefs for their quality and flavor. They are used in famous three-star Michelin restaurants and in the dining rooms of Japanese airlines, and are highly regarded as seasonings that bring out the delicate flavors of dishes.
Hama Shoyu Brewery's soy sauce brings a deep flavor to your daily meals. Please try it once as it plays a great supporting role in bringing out the flavor of ingredients.
Product List
Kamikatsu Awa Evening Tea
A rare lactic acid fermented tea
This is a lactic acid fermented Awa bancha tea produced in Kamikatsu Town.
Every step of the tea-making process, from harvesting to boiling, rubbing, soaking, drying, and sorting, is done by hand.
When brewed, it is golden in color and has a mellow acidity and refreshing taste.
There are other features as well.
- Because it contains very little caffeine, it can be safely consumed by babies and pregnant women.
- Contains anti-allergic ingredients that help to reduce allergic reactions to pollen, rhinitis, and other allergies (individual results may vary)
- Completely pesticide-free organic tea
Kamikatsu Awabancha, which has a history of 800 years, has influenced the culture of Kamikatsu town and is deeply ingrained in people's lives; it is a tea that has been cultivated by the local community as a part of their daily lives.
The method of post-fermenting tea leaves with lactic acid has been passed down through the generations, and it can be said that the tradition of the taste has also handed down the culture and lifestyle of Kamikatsu Town.
Product List
Shimaya Miso
A long-established miso shop that specializes in koji
"Gozen Miso" was named after the miso that was presented to Lord Hachisuka of Tokushima.
Shimaya Miso, which continues to preserve its unique flavor, is a long-established miso shop with over 120 years of history, having been founded as a koji shop in 1899.
We offer a wide selection of miso products, mainly side dish miso and freeze-dried miso, with the aim of allowing people to easily enjoy miso at their daily meals.
Please try our products, which are packed with the charm of Tokushima and combined with Tokushima's famous products.
Product List
Watanabe's
Awa indigo born from Tokushima's rich natural environment
Tokushima Prefecture is proud of its traditional indigo dyeing culture, "Awa Indigo," which is known as "Japan Blue" for its deep, vivid blue color and is highly regarded both at home and abroad.
This beautiful indigo color is produced using a natural dye called "sukumo," made by fermenting knotweed leaves, and a dyeing technique that uses natural lye fermentation.
"Watanabe's" is a brand that creates new value while preserving the traditions of Awa indigo. From indigo cultivation to dyeing, we are involved in all processes, and we value harmony with nature when we create our products.
The more you use it, the more its character develops, and you can enjoy the changing colors over time. Be sure to try out these one-of-a-kind indigo dyed products, a fusion of nature and artisanal skill.
Product List
